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Wednesday, April 4, 2012

With Smartphone’s becoming Internet TV’s remote control, will there be changes in television ad?

Internet television is the next big evolution in media as more peple leave the primary television off in favor of spending their television watching time on their smartphone or computer. Most internet television companies don't use a standard remote for changing the channel. This is done with apps available for smartphones.

With smartphones being the primary medium for internet television remote controls, it offers a unique vehicle for advertising. When someone gets internet television for their personal computer or laptop, they are getting basically the same channels and options as the people that have cable and satellite but without the cable or satellite box.
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